There comes a time in your life when comfort meets substance. When all your hard work seems to have paid dividends and the world is at your command. All the things you hoped you could do someday you are doing. The toils of youth are now your experiences…..no longer the student but the teacher.
To celebrate your accomplishments we offer up “Old Guys Rule” to be worn as a badge of honour for a life well spent, but not nearly over...
Old Guys Rule was established in 2003 as a tribute to the legendary American surfer Doug Craig. The brand developed on a regular day while Doug and his professional surfer son Don were out enjoying a surfing session on the magnificent Californian coastline. While watching his father catch a perfect peeling right hand wave Don turned to his surfer buddy and mused 'Gee - old guys rule'.
After this epiphany Don made a bumper stickers for his Dad affectionately using the phase 'Old Guys Rule'. The saying 'Old Guys Rule' soon caught on striking a nerve with the 40-65 year old baby boom surfers. Don decided to print his phase on a few tees and sold them through several California Surf Stores. They sold out immediately!
'Old Guys Rule' is now a massive success in the USA selling through speciality chain and lifestyle stores. In 2008 'Old Guys Rule' arrived in the UK. 'Old Guys Rule' has quickly established a strong hold in the hearts of the British public. It seems that even this side of the pond the baby boomers agree 'Old Guys Rule'!
