Iconic, Alpine-Inspired, Premium Lifestyle Brand
Napapijri was born at the foot of Mont Blanc in 1987 as a maker of travel bags created using waxed cotton canvas and inspired by the myth of polar exploration. Channeling a passion for the unexpected and a distinctly Italian sense of style, Napapijri has grown into an authentic, alpine-inspired, premium lifestyle brand dedicated to iconic designs and the pursuit of innovation.
Napapijri's heritage sits at the core of the creative narratives that inspire all present and future actions.
Our first product, the Bering Bag, merged material expertise and Napapijri's distinct brand code: bright colours, bold logos, and the unmistakable Norwegian flag to symbolise our connection to polar exploration. Since then, we have expanded our signature take on outerwear transforming the anorak into a familiar sight in the urban landscape, first with the Skidoo jacket (1990) and then with the Rainforest (1995).
Sustainability
We believe sustainability is the new creativity, inspiring new ideas, paths, and innovation. This design philosophy guides our effort to reach 100% of materials from regenerative & responsibly sourced, renewable or recycled sources by 2030 through four strategic pillars: circularity, durability, traceability, and better-sourced materials.
